The biggest feature of radio and television broadband TV is the use of 5G mobile network access, so that users can watch broadband TV not only at the TV terminal, but also at the new media terminal.

Recently, Zeng Bolin, director of Hubei Radio and Television, revealed at the investor exchange meeting that the relevant departments and China Radio and Television had conducted an inspection and evaluation of the provinces earlier, and finally decided to give Hubei Radio and Television the business qualification of broadband TV to the first test to create a new business model of radio and television.

For a long time, the cable TV network operators under the Radio and Television Department have integrated content broadcast control and industrial operation. The Hubei radio and television broadband TV license, become a milestone in the development of cable TV network industry.

Pilot Hubei "radio and television Internet" deep integration

According to the announcement of Hubei Radio and Television on February 17, 2020, with the approval of the General Administration of Radio and Television, China Radio and Television commissioned Hubei Radio and Television to build and operate a pilot of radio and television broadband television business in Hubei Province, with a tentative period of one year.

"From a policy point of view, the State Administration of Radio and Television has issued the only broadband TV license, which is only issued to China Radio and Television, and China Radio and Television has authorized Hubei to conduct a pilot broadband TV." Kuto IP co-founder Fang Shitong said.

With the growing maturity of video websites, the most commonly used viewing terminal equipment is no longer limited to televisions and PCs. The data shows that as of the end of June 2019, there were 0.216 billion cable TV users, including 0.203 billion digital TV users, but 0.144 billion cable digital TV payment users, a net decrease of 1.789 million. As of the end of November 2019, IPTV (Interactive Internet TV) users have steadily expanded, with a total of 0.294 billion users, a net increase of 39.07 million from the end of the previous year, and a penetration rate of 65.1 for fixed broadband users. Therefore, it is inevitable for radio and television to try broadband TV.

With regard to the fact that China Radio and Television commissioned Hubei Radio and Television to build and operate a pilot broadband TV service in Hubei Province, Hubei Radio and Television disclosed in the newly released "Interactive Record of Investor Relations" that Hubei Radio and Television is located in the middle of the country geographically and is an important core node of the national radio and television network trunk transmission, and has superior basic conditions in terms of self-built data center, platform support and network bearing, it has scale advantages in the capacity of Internet traffic exchange center, the number of broadband service users and the number of smart set-top boxes issued, and has good technical capabilities, user base and broadband penetration.

At the same time, Hubei Radio and Television launched "Crocodile TV" with its own technology, as the first video service product in the national radio and television network to realize multi-CP (content service)/SP (operation value-added service) content aggregation and put into market-scale operation, which is not only a deep integration of "radio and television Internet", but also a beneficial attempt to the construction and operation direction of radio and television broadband TV. Based on this, China Radio and Television commissioned Hubei Radio and Television to build and operate a pilot broadband TV business in Hubei Province.

Five advantages of interactive function to further strengthen

"In my understanding, broadband TV is the application and service of TV based on broadband Internet. Compared with traditional cable TV, it will bring more bidirectional and interactive features. The interactive function of TV will be fully developed and applied." Fang Shitong told reporters.

Bao ran, head of the digital culture working group of the interactive media industry alliance of the Ministry of industry and information technology, told reporters, "broadband TV is an IP streaming media live on demand service, and the technical standard adopts a broadband network based on IP protocol, which is essentially similar to IPTV developed by telecom operators, and is similar in function to two-way digital TV based on cable TV network, But technically, it is closer to telecom broadband network than two-way cable digital TV."

Hubei Radio and television announcement disclosed that "broadband TV" has the following advantages over traditional cable TV: first, the content is green and healthy, the operation is safe and reliable, and the integrated broadcasting and monitoring management can be managed and controlled; second, on the basis of the original radio and television channel broadcasting business, It will also provide news, film and television drama, variety show, entertainment, sports, science and technology, finance, education and other professional on demand and various application services; the third is to adopt a unified "China Radio and Television Broadband TV" call sign and radio and television broadband TV service brand to build an independent authentication management and own membership system. Fourth, in addition to the original cable TV coaxial access, the network access mode can also provide network access services such as optical fiber access, Wi-Fi access, VPN access and 5G mobile access. Fifth, in addition to traditional TV sets and set-top boxes, users can also watch broadband TV through smart TV, smart terminals, tablet computers, mobile phones and other ways.

Bao Ran believes that users mainly consider the use experience. "Several core elements that affect the user's experience include: the speed and quality of set-top boxes, the response speed of EPG (electronic program menu) and UI (man-machine interface) optimization, whether the program search path is short enough, whether the natural input mode represented by voice is easy to use, whether the content library is rich enough, whether the source is online timely enough, etc."

"The specific usage and scene may also depend on the future development of TV, and of course also on our expectations for broadband TV." Fang Shitong said.

Broadband TV Enabling Radio and Television 5G Content Ecology

According to the research and analysis of Xu linfeng, chief analyst of Huaxi securities, radio and television broadband TV integrates the advantages of IPTV (interactive network TV) and OTT TV (video service based on open internet, and the terminal can be TV, computer, set-top box, tablet computer, smart phone, etc.), and is more mobile: "first of all, China radio and television obtained broadband operation license as early as 2016, on the transmission line, we expect that the radio and television broadband TV business will learn from the experience of IPTV and take the way of private network transmission. Secondly, in addition to enabling users to watch radio and television programs in real time, we expect users to obtain more content and services through private network transmission on the application mall like OTT TV. Third, in terms of network access and terminal viewing methods, compared with IPTV and OTT TV, the biggest feature of radio and television broadband TV is the access method of 5G mobile network, which enables users to watch broadband TV at both TV terminals and new media terminals."

 

Hubei Radio and television announcement disclosed that "broadband TV" has the following advantages over traditional cable TV: first, the content is green and healthy, the operation is safe and reliable, and the integrated broadcasting and monitoring management can be managed and controlled; second, on the basis of the original radio and television channel broadcasting business, It will also provide news, film and television drama, variety show, entertainment, sports, science and technology, finance, education and other professional on demand and various application services; the third is to adopt a unified "China Radio and Television Broadband TV" call sign and radio and television broadband TV service brand to build an independent authentication management and own membership system. Fourth, in addition to the original cable TV coaxial access, the network access mode can also provide network access services such as optical fiber access, Wi-Fi access, VPN access and 5G mobile access. Fifth, in addition to traditional TV sets and set-top boxes, users can also watch broadband TV through smart TV, smart terminals, tablet computers, mobile phones and other ways.

Bao Ran believes that users mainly consider the use experience. "Several core elements that affect the user's experience include: the speed and quality of set-top boxes, the response speed of EPG (electronic program menu) and UI (man-machine interface) optimization, whether the program search path is short enough, whether the natural input mode represented by voice is easy to use, whether the content library is rich enough, whether the source is online timely enough, etc."

"The specific usage and scene may also depend on the future development of TV, and of course also on our expectations for broadband TV." Fang Shitong said.

Broadband TV Enabling Radio and Television 5G Content Ecology

According to the research and analysis of Xu linfeng, chief analyst of Huaxi securities, radio and television broadband TV integrates the advantages of IPTV (interactive network TV) and OTT TV (video service based on open internet, and the terminal can be TV, computer, set-top box, tablet computer, smart phone, etc.), and is more mobile: "first of all, China radio and television obtained broadband operation license as early as 2016, on the transmission line, we expect that the radio and television broadband TV business will learn from the experience of IPTV and take the way of private network transmission. Secondly, in addition to enabling users to watch radio and television programs in real time, we expect users to obtain more content and services through private network transmission on the application mall like OTT TV. Third, in terms of network access and terminal viewing methods, compared with IPTV and OTT TV, the biggest feature of radio and television broadband TV is the access method of 5G mobile network, which enables users to watch broadband TV at both TV terminals and new media terminals."